What is Bulk Mail? Bulk Mail, or Direct Mail, is the process of mailing out at least 200 pieces, standard rate or 500 at first class rates. Standard class bulk mailing is the most economical way to get out your mailing because each piece is barcoded, allowing for faster turnaround in the post office. We are able to take advantage of discounts, thereby reducing the amount of work that needs done within the post office system. You can mail letters, postcards or flats at first class or standard rates.

Benefits:
Get your mail delivered right to the door of your
next potential customer, at a discount rate. We use software that enables significant discounts, allowing letter-size mail to go out at 18¢-28¢ each. Typically, the cost of having us do all the labor for you more than offsets your postage savings. Also, you save the hassle of preparing the mail yourself. Our software allows us to check addresses for deliverability, ensuring that a higher percent of your mail gets into your customers’ hands. The USPS has many requirements, one of which dictates that all direct mail be run through change-of-address processing called MOVE UPDATE. This enables us to Remove addresses that we know will not be delivered. We are a flexible company. Depending on your needs; we can do all or part of your project.

The Process:
1. Decide who you want to reach. We can get a mailing list for you if you need one. Maybe you already have an existing customer database to use. Prices vary on lists, so we can discuss this before a list is purchased.

 
2. Decide why you want to do a mailing. Is it to generate new business? Promote a sale or service? Why would a potential new customer open your piece of mail?

3. Determine your budget. This may help you decide whether you want a postcard or a letter, self-mailer or in an envelope. Print in full color or black and white, one sided or two? We can help you with these decisions.

4. Create your mailing list. If you need to rent a mailing list we can discuss the options available and the costs associated with each. We can tell you how many addresses fit your criteria and purchase only the amount you want. When creating your database make sure you are creating it in a format that can be exported easily, such as in an Excel spreadsheet with each field separate. Check your spelling. This allows us to import your data into our software easily. We’ll run the address correction and bar-coding portions of the software, as well as the MOVE UPDATE and de-duping so that your list is as clean as it can be, ensuring a higher percent of deliverability.

5. Create your mail piece. You know your customers better than anyone. The choices of mailing media are endless, from postcards to brochures to letters and depends on the information you want to get out and who you are trying to target. What would make them open the envelope or read the postcard? What’s the biggest benefit your product offers and then use pictures, words, color, etc. to grab attention. Create a sense of urgency with expiration dates or special deals. We can discuss the various mailing options for different sizes and shapes of mail.

6. Send us your mailing list (or we’ll help you rent one) and we will take it from there. We’ll barcode and address each piece and sort it meeting USPS requirements. We’ll get it back to you or take it to the post office. What could be easier?